PITTSBURGH — To celebrate Earth Month, Tailored® Pet, a direct-to-consumer (DTC), personalized dog food brand, is committing to several sustainable actions to help pet parents reduce their environmental impact. The company’s actions include the use of recyclable packaging and carbon-neutral shipping. Besides its new products, Tailored Pet aims to reduce packaging waste through its partnership with TerraCycle. TerraCycle explores ways to reclaim or convert hard-to-recycle materials that appear in pet food packaging.
“With Tailored, savvy pet parents can provide their pups with the best nutrition without guilt over the waste produced by food packaging,” said Annina Silverman, chief marketing officer of Tailored Pet.
Tailored Pet’s program with TerraCycle allows free participation through which consumers can collect empty pet food bags and ship them to TerraCycle for recycling. Within its packaging, every first order of the company’s pet food comes with a biodegradable scooper made from 100% bamboo, to reduce the need for plastic food scoopers.
“We’re proud give our pet parents the opportunity to divert waste from landfills by offering them a simple way to responsibly dispose of their pet food packaging,” Silverman said. “In addition, unlike many other DTC pet food brands, our veterinarian-approved recipes do not require refrigeration, and therefore, do not need dry ice or insulating packaging during shipping, which can be environmentally toxic.”
The company is also committed to offsetting 100% of its carbon emissions from product deliveries. Tailored Pet invests in projects that aim to neutralize greenhouse gas emissions. To further this commitment, the company has partnered with organizational climate action company, Bluesource®. Through the partnership, Tailored Pet and Bluesource will aid in sustainable forest management, which includes supporting verified urban forests and programs designed to reduce and prevent greenhouse gas emissions.
“At Tailored, it’s critically important to us that we not only nourish the pups we serve with high-quality nutrition customized for their best health, but we also do so in an environmentally-friendly way,” Silverman explained. “Our carbon offset program comes at no extra cost to pet parents and is simply a way we can help to lighten our carbon footprint and give pet parents another reason to feel good about their choice to feed Tailored to their fur babies.”
Among the company’s environmentally friendly programs and partnerships, Tailored Pet is debuting new initiatives to celebrate Earth Month. Consumers who order during April will receive a free waste bag holder made of 100% sustainable materials. The company has also extended its 50% discount on first-time pet food subscriptions using the code TAILORED50, to increase consumer awareness of sustainability in pet ownership.
To help dog parents celebrate Earth Month with their dogs, Tailored Pet recently launched new daily dental chews, which is formulated with plant-based proteins, as well as a line of soft and chewy treats.
Read more about sustainability in the pet food and treat industry.