The creator of UnKibble, the first fresh dry dog food on the market, is on a mission to make premium pet food more affordable, while eradicating the need for artificial ingredients and fillers
NEW YORK, March 22, 2022–(BUSINESS WIRE)–Spot & Tango, the premium direct-to-consumer pet health and wellness brand – today announced a combined $51.75M in funding after raising a $38.5 million Series B and $13.25M Series A, led by Valor Equity Partners. Spot & Tango is utilizing this capital to advance research & development, expand its product offering and introduce new recipes to make healthy pet food products accessible to all households. The subscription-based service grew by over 250% in 2021 and has delivered over 15 million meals to pet parents across the country since its launch in 2018, in both its fresh and innovative “fresh dry” product formats.
Since the start of the pandemic, 1 in 5 American households adopted a cat or dog, totaling 23 million new pet parents. With the boom of new pet adoptions, the American Pet Products Association (APPA) reported a 9.7% increase in pet food and treat sales, which accounted for 40% of total pet care sales in the U.S. By 2025, it is expected that DTC pet food brands will surpass in-store sales and account for 55% of all U.S. pet food sales.
“We fundamentally believe that health & wellness for pets is a right, not a luxury. Our mission is to lead the market in innovation by building a platform of products, services and community content that meet the needs of pets and their parents nationwide,” said Russell Breuer, Founder and CEO. “Our partnership with Valor has been pivotal as we have scaled our team, supply chain and operations to support rapid growth.”
After successfully launching two varieties of their category-leading “fresh dry” product, UnKibble™, in 2020, Spot & Tango will be adding a new grain-free Cod & Salmon recipe to accommodate more dogs with sensitive stomachs. All of Spot & Tango’s recipes are formulated by animal nutritionists, contain only fresh, high-quality, whole ingredients, and exclude the artificial additives commonly found in kibble. Products are minimally processed, cooked at low heat, and personalized to ensure dogs receive the appropriate amount of nutrition per meal.
“Spot & Tango is building a brand that meets growing consumer preferences for pet health & wellness, convenience and personalization. The company is a pioneer in new product development, creating solutions that solve real problems for pet parents,” said Jon Shulkin, Partner and Co-President of Valor Equity Partners. “We are thrilled to partner with the Spot & Tango team at this key inflection point, as they expand their portfolio and build out the supply chain to address the needs of dogs and consumers across the country.”
Spot & Tango supports Shelters & Rescues through a new program launched in 2022 that donates high quality meals to dogs waiting for adoption. The program eases the cost burden of food to foster and adoptive pet parents while providing peace of mind and access to top nutrition.
About Spot & Tango
Spot & Tango is the leading premium pet health and wellness brand for the modern pet owner. Founded in 2018 with a focus on fresh food, the direct-to-consumer company makes nutritious, healthy and sustainable dog food accessible to all. Spot & Tango delivers ready-to-serve, human-grade meals that fit your dog’s unique nutritional needs. All meals are complete & balanced for all life stages and formulated by animal nutritionists to meet the nutritional levels established by the Association of American Feed Control Officials. Through a simple questionnaire, the company customizes meal plans based on a dog’s age, weight, breed, and lifestyle – making it easy and hassle-free to feed dogs healthier. For more information, please visit spotandtango.com.
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