• Pets News

    Pledge to plant a tree for every pet photo shared on Instagram spins ‘out of control’

    An online campaign that promised to plant a tree for every pet photo posted to Instagram “spread out of control,” its creator said Tuesday after it was shared more than 4.1 million times. Instagram Stories was filled with pictures of dogs, cats and other household animals after an interactive “Add Yours” sticker prompted users to share photos of their pets. “We’ll plant 1 tree for every pet picture,” said the sticker, which allowed users to reply with photos. It wasn’t long before questions were raised about who would be planting all those trees and where. The creator behind the Instagram account Plant A Tree Co. took responsibility for the campaign…