Pet parents who give their pets supplements are a special segment of consumers. They are more likely than the average pet parent to seek information from multiple sources. This group values gaining an understanding of what is in a functional product and what it does for their pet. When seeking […]
consumers
TOP TAKEAWAYS Across all retail outlets, sales of dog food and treats were up 12.2% over a year ago, while sales of cat food and treats grew 14.6% The “humanization” of pet food — i.e. owners seeking more human-style foods for their pets — has continued to drive innovation […]