Strategy and creative firm MarketPlace Branding has been serving the pet and human nutrition markets since 2002. Recently, it published a new report​ that highlights trends, many of which we’ve seen embraced by humans. Nicole Hill, executive director of strategy at MarketPlace delved into some of the key insights from the research study on […]

BOSTON — Lintbells, a pet supplement manufacturer, announced that it has received B Corp status, verifying its social and environmental performance. According to Lintbells, it is one of 11 pet care companies throughout the globe to be awarded B Corp certification. Lintbells is known for its supplement brand YuMOVE, which […]

First veterinarian-formulated supplement aims to slow down the clock in healthy adult dogs and to turn back the clock in senior dogs. Arterra, an Austin, Texas-based dog supplement brand that committed to helping dogs live happier, healthier, longer lives, announces its availability today – and we’re delighted to be the […]

Disclaimer: This post contains affiliate links.  Are you giving your furry friend the best care possible? As dog owners, we want our four-legged companions to live long and healthy lives. That’s why it’s crucial to address their nutritional needs. Just like humans, dogs require essential nutrients to thrive. However, their […]

Pet parents who give their pets supplements are a special segment of consumers. They are more likely than the average pet parent to seek information from multiple sources. This group values gaining an understanding of what is in a functional product and what it does for their pet. When seeking […]

with Megan R. Wilson Sen. Dick Durbin (D-IL) speaks to reporters after a closed-door lunch meeting with Senate Democrats at the U.S. Capitol May 24, 2022 in Washington, DC. | Drew Angerer/Getty Images DURBIN: DIETARY SUPPLEMENT BILL NOT IN OMNIBUS —  A last-ditch effort to include legislation to overhaul the […]

Humans have been sharing their lives with cats and dogs for a very long time.1 Now more than ever, pet owners are aware of the importance of nutrition to their pets’ health and welfare—and with more people taking supplements themselves, they are thinking about supplements for their pets. Many companies […]