• Pet Supplement

    Former Blue Buffalo leader joins pet supplement brand

    AUSTIN, TEXAS — PetHonesty, a premium pet supplement producer owned by Vestar Capital Partners, announced Nov. 11 the appointment of Greg Reinhart, Ph.D., as vice president of research and development. Reinhart most recently served as senior vice president of research and development for Blue Buffalo, a General Mills brand, for the last five years. Prior to joining the Blue Buffalo team, he spent 17 years with the Iams Company and Procter & Gamble Pet Care, where he held roles in strategic research, communication, and research and development. Greg Reinhart, Ph.D., vice president of research and development at PetHonesty. (Source: LinkedIn) “Dr. Reinhart’s expertise in pet health is unparalleled, and we…

  • Pet Supplement

    Best fish oil supplement for cats

    Which fish oil supplement for cats is best? A distinct sign of a healthy, happy kitty is a bright, shiny coat. What that shiny or not so shiny coat tells us is also important, as it is one of the many visible traits that can help determine or indicate any health concerns in cats.  If you’ve noticed flaky dry skin on your cat or they have trouble stretching and jumping, adding a top quality fish oil supplement like Vital Pet Life Salmon Oil Supplement in their diet can improve your cat’s overall health.  What to know before you buy a fish oil supplement for cats Use Fish oil supplements are composed of…

  • Pet Supplement

    Vital Pet Life Introduces Mobility Supplement | News

    Vital Pet Life has debuted the first product of its Vital Pet Life’s Plus line, Mobility Daily Joint Supplement, for dogs and cats of all ages. Mobility Daily Joint Supplement takes on traditional pet mobility treat products with a proprietary blend of four sustainably-sourced ingredients and no fillers, said company officials. The Mobility ingredients and its top benefits, according to company officials, are: New Zealand Green-Lipped mussels, known for potent levels of omega-3, EPA and DHA fatty acids, working with eicosatetraenoic acid (ETA) to reduce joint inflammation and pain. It contains glucosamine, chondroitin, zinc and magnesium, which is beneficial for joint metabolism. Krill pristine extract provides joint pain relief, cartilage…

  • Pet Supplement

    Vital Pet Life launches new mobility supplement

    LOS ANGELES — Vital Pet Life recently launched its latest Mobility Daily Joint Supplement product, a functional powder supporting joint health in dogs and cats. The product is formulated with Vital Pet Life’s proprietary blend of four ingredients: New Zealand green-lipped mussels, krill pristine extract, organic flaxseed and alfalfa protein. The green-lipped mussel offers Omega 3 fatty acids including EPA and DHA to reduce joint inflammation. It is also a source of glucosamine, chondroitin, zinc and magnesium. Krill pristine extracts promotes collagen formation to increase mobility and flexibility, according to the company. The organic flaxseed offers fiber and Omega 3 fatty acid alpha-linolenic acid (ALA) for additional anti-inflammatory benefits, and…

  • Pet Supplement

    GREENIES introduces first dog supplement products

    FRANKLIN, TENN. — GREENIES™, a brand of dental treats and pill pockets owned by Mars Petcare, has launched a line of Dog Supplements targeting mobility, immune system support, and skin and coat health. The brand cited a study conducted by Kinship Partners in February 2021, which showed 77% of pet owners in the United States are concerned about their pets’ health. This sentiment has fueled substantial growth in the supplement category and interest in functional and solutions-based pet food and treat formulas across the market. “The GREENIES brand is trusted in oral health, so it was only natural for us to expand to a new category, offering a product to…

  • Pet Supplement

    Healdsburg company gets patent on ‘farmaceutical’ supplement for pets, livestock

    Chickens in need of a form of “farmaceutical” for their digestive tracts are the prime target for a new product introduced by a Healdsburg firm. ISOThrive Inc., a microbiome therapeutics company, announced three weeks ago the U.S. Patent and Trademark Office has granted the farmaceutical for animals in the form of a prebiotic. Not to be confused with probiotic, a prebiotic feeds bacteria already in the body. The patent relates to a “maltosyl-Isomaltooligosaccharides” (MIMO) biomed concentrated as an animal feed additive or pet food supplement. ISOThrive produced a human version of the prebiotic about five years ago, a venture that net the company $1 million in sales last year, averaging…

  • Animal nutrition

    ADM Significantly Expands Pet Treat and Supplement Capabilities with Planned Acquisition of Majority Stake in PetDine, Pedigree Ovens, The Pound Bakery

    P4 Companies’ extensive customer base and full spectrum of customized formulations and products, combined with ADM’s global capabilities, further enhance both companies’ abilities to meet growing global demand for high-quality, nutritious pet treats and supplements. CHICAGO, September 08, 2021–(BUSINESS WIRE)–ADM (NYSE: ADM), a global leader in human and animal nutrition, announced today that it has reached an agreement to acquire a 75% ownership stake in PetDine, Pedigree Ovens, The Pound Bakery and NutraDine (P4 Companies), premier providers of private label pet treats and supplements. The transaction values the four enterprises in their entirety at approximately $600 million, and ADM will acquire 75% of the equity, subject to customary adjustments. “We’re…