Supplement manufacturer becomes B Corp certified

BOSTON — Lintbells, a pet supplement manufacturer, announced that it has received B Corp status, verifying its social and environmental performance. According to Lintbells, it is one of 11 pet care companies throughout the globe to be awarded B Corp certification. Lintbells is known for its supplement brand YuMOVE, which […]

BOSTON — Lintbells, a pet supplement manufacturer, announced that it has received B Corp status, verifying its social and environmental performance. According to Lintbells, it is one of 11 pet care companies throughout the globe to be awarded B Corp certification.

Lintbells is known for its supplement brand YuMOVE, which specializes in veterinary joint products for dogs. YuMOVE’s supplements support more than two million dogs annually, according to the brand.

B Corp certification is provided by B Lab, an international nonprofit that aims to change the way businesses operate, moving away from a traditional financial focus to one that supports employees, suppliers, customers and communities. B Corp businesses seek to address society’s most critical challenges, according to B Lab, including social and environmental issues.

To receive B Corp certification, companies are measured on their governance, workers, community, environment and customers.

“From the beginning, Lintbells was established on principles that reflected its founders’ core social and environmental values,” said Warren Rickard, general manager, Lintbells. “Since then, those values have informed our approach to the environmental, social, and governance factors that are at the forefront of our decision-making, driving sustainable growth and ethical business practices.

“Our B Corp certification is testament to our commitment to continuously carry these values forward and deliver not only a profitable business, but ensure we meet the needs and expectations of all stakeholders,” he added.

Lintbells, which is led by Chief Executive Officer Fiona Hope, earned the certification for its ESG governance. The company has baked sustainability into its business strategy and recently appointed a new chief sustainability officer, Kerry Doble, to help further advance its ESG initiatives.

Additionally, the company is embarking on a Net Zero journey to reduce Scope 1, 2 and 3 carbon emissions throughout its supply chain. This involves ingredient sourcing, for which Lintbells will adhere to deforestation-, GM- and palm oil-free specifications. The company has already determined about half of its ingredients are sustainably sourced and in line with standards set by the Rainforest Alliance, Proterra and others. Lintbells aims to ensure all of ingredients are completely sustainable by 2027.

Lintbells’ ESG efforts carry into its YuMOVE brand. The brand is at the forefront of sustainable packaging, according to Lintbells, with achievements in recyclable pouches, lightweight secondary packaging, reduction of raw materials used for packaging, and 85% recycled labels. Lintbells is also planning a rollout of its rePurpose Scheme, through which the company will recover as much plastic as it distributes to ensure plastic neutrality. The company is also exploring other sustainable packaging solutions to achieve 100% recyclable packaging by 2025.

Alongside all its environmental efforts, Lintbells is committed to social impact, supporting its employees through specific programs, including life coaching, assistance for neurodiverse employees, and more. It also facilitates volunteer opportunities for its workforce.

Read more about ESG efforts across the industry. 

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