Dog owners persist in wanting more out of their pets’ food, and many owners remain dedicated to high-quality premium diets that deliver beneficial nutrition. Some industry insiders expect this commitment is strong enough to even withstand an economic downturn. As pet owners learn more about nutrition, they expect more, said […]
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TOP TAKEAWAYS Across all retail outlets, sales of dog food and treats were up 12.2% over a year ago, while sales of cat food and treats grew 14.6% The “humanization” of pet food — i.e. owners seeking more human-style foods for their pets — has continued to drive innovation […]
Successfully positioning and differentiating a pet food brand means knowing the target audience. Brands formulating with premium human-grade or functional ingredients may experience challenges in gaining traction if they try to connect with the pet parent audience at large. Instead, these brands may be able to better leverage their premium […]