#CompadoInsights, the data insights format from contextual advertising leader Compado, is proud to share its latest findings on the pet and pet insurance market. These insights are derived from observing the passions of the industry’s customers, and trends in their behaviors and needs.
Trends in Pet Ownership and Insurance
In recent years, pet ownership has become more popular than ever before. Specifically, since Covid-19 lockdowns left many longing for companionship, pet numbers globally have rocketed. However, the pet population had been steadily growing long before the pandemic – #CompadoInsights found that in the
Alongside this bloom in the population of British dogs, cats, and rabbits, #CompadoInsights found another interesting record held by pets in the
European Pets & European Owners
In mid-2023, #CompadoInsights used data from their resources in pet insurance to delve into national preferences of pets. Interestingly, they uncovered a single line that can be drawn through
“We’re not sure of the reason for such a harsh divide between the cat-preferring countries and the dog-preferring,” says
One of the most surprising trends revealed by #CompadoInsights is the significant disparity in pet insurance between cats and dogs in
Research at #CompadoInsights has revealed that quality, time and time again, takes precedence in the pet insurance market. Three times as many customers prioritize coverage quality over affordability, and customer reviews of insurance providers and packages wield powerful influence in purchasing decisions.
“People simply want to protect what they love,” says Vowden, “When insuring their pets, they follow their hearts over their wallets. If the coverage is good, the price comes as an afterthought.”
Insights from Insights
Coming into 2024, the pet insurance industry is seemingly at a crossroads, with pet ownership surging and regional preferences diverging. Pets in the
More people are getting pets than ever before, and furthermore, more people are insuring them. Quality, backed up by customer reviews, is paramount in the minds of new and old pet owners. They want comprehensive coverage and transparency from the companies providing it. #CompadoInsights has revealed a customer with high demands, but a wallet to back it up.
Compado is a B2B tech platform for contextual advertising and content monetization. Founded in 2016, the platform provides cookie-free contextual advertising to consumer brands and cookie-free content monetization to publishers. The platform’s proprietary contextual advertising puts brands in front of shoppers – and helps publishers to monetize their content through contextually targeted brand recommendations.