• Pet Supplement

    Former Blue Buffalo leader joins pet supplement brand

    AUSTIN, TEXAS — PetHonesty, a premium pet supplement producer owned by Vestar Capital Partners, announced Nov. 11 the appointment of Greg Reinhart, Ph.D., as vice president of research and development. Reinhart most recently served as senior vice president of research and development for Blue Buffalo, a General Mills brand, for the last five years. Prior to joining the Blue Buffalo team, he spent 17 years with the Iams Company and Procter & Gamble Pet Care, where he held roles in strategic research, communication, and research and development. Greg Reinhart, Ph.D., vice president of research and development at PetHonesty. (Source: LinkedIn) “Dr. Reinhart’s expertise in pet health is unparalleled, and we…

  • Pet Supplement

    New brand enters North American market for veterinary senior pet supplements

    GIBSONS, BRITISH COLUMBIA — Hike Again Remedies recently launched in the Canadian marketplace as a direct-to-consumer company offering veterinary health supplements geared toward adult and senior dogs. The company’s e-commerce platform is now live for pet owners in Canada and in the United States. “Hike Again Remedies, like many other good things in life, came to be after a walk out in nature,” said Founder David Galvez. “Our company was founded with a clear and simple mission: to help dog parents of aging dogs to keep enjoying an active and healthy lifestyle together while reducing as much as we can our environmental footprint.” The brand has launched with its first…

  • Animal nutrition

    ADM goes all in on private brand pet products

    Nutritional food leader ADM has greatly expanded its pets business, acquiring a stake in four leaders in private brand pet treats and supplements. Chicago-based ADM has acquired a 75% ownership stake in private brand pet products leaders PetDine, Pedigree Ovens, The Pound Bakery and NutraDine (all companies under P4 Companies). The transaction values the four enterprises in their entirety at approximately $600 million, and ADM will acquire 75% of the equity, subject to customary adjustments. “We’re continuing to advance our growth strategy and transform our company with targeted investments that expand our capabilities in large, high-growth segments, including pet nutrition — a key focus of our growing animal nutrition business,”…

  • Animal nutrition

    Brand Battles: Warner Bros. Rips ‘Golden Ticket’ Animal Feed

    Law360 (July 23, 2021, 9:03 PM EDT) — In Law360’s latest roundup of new actions at the Trademark Trial and Appeal Board, Warner Bros. wants to stop dairy giant Land O’Lakes’ Purina brand from registering the term “Golden Ticket” as a trademark, citing its “Willy Wonka” films — plus four other new cases you need to know. Fighting for the ‘Golden Ticket’ Warner Bros. went to the board Wednesday to block a trademark application for “Golden Ticket” animal feed products that it says is identical in name to the magical tickets from “Willy Wonka and the Chocolate Factory,” which the film studio owns the rights to. Though Warner Bros…. Stay…

  • Animal nutrition

    Animal Feed Leader Zeigler Bros. Launches Global Brand Strategy

    Press release: Zeigler Bros., Inc. Zeigler Bros., Inc., a leader in the development of animal feed technologies and nutrition, launches its new “land and sea” global brand strategy with redesigned logo and color identity. These changes signify the company’s commitment to develop safe and sustainable nutritional technologies that promote animal health at minimal impact to the environment. All Zeigler business units will now have one brand identity, to better focus and streamline its messaging, packaging, marketing materials and digital platforms. Accompanying the new logo will remain, “nutrition through innovation,” demonstrating Zeigler’s ongoing investment in research and development.  Tim Zeigler, vice president, indicates, “the ‘land and sea’ concept signifies our greater…