A dog with a Santa-inspired name arrived at the Best Friends Animal Society in Los Angeles last June — and his whereabouts before he was welcomed at the shelter are unknown. Elf arrived covered in ticks and was timid around most people, leading the staff to assume he’d been through […]

One of the greatest challenges for any pet retailer is staying ahead of the competition. To give your business that competitive edge, it’s critical to know what products, practices and brand messages are resonating among the pet community. How can we learn what trends are on the horizon for 2023? […]

Pet parents who give their pets supplements are a special segment of consumers. They are more likely than the average pet parent to seek information from multiple sources. This group values gaining an understanding of what is in a functional product and what it does for their pet. When seeking […]